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Wednesday, May 20, 2009

Obama Girl Energy Conservation Video

I've been impressed by the recent Obama Girl video on clean energy. SmartPower, a nonprofit, wanted a commercial that would help educated young men about energy efficiency.

SmartPower needed only $5,000 to get Amber Lee Ettinger and company (a.k.a. Obama Girl, a YouTube personality) to produce this fun PSA. It was picked up quickly on YouTube and elsewhere, helping spread the word about energy efficiency -- for a fraction of the cost of using traditional advertising media.

Now compare Obama Girl's effort with that of a traditional ad agency. The video below, well done, was funded by the European Union.

1 comment:

  1. Bravo, what words..., an excellent idea